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Sales Operations Director

Specific scope:  

 

  • Strategic Planning: Collaborate with senior leadership to develop and execute sales strategies that align with the company's business objectives. 

  • Process Optimization: Identify, design, and implement process improvements to streamline sales operations, enhancing productivity and operational efficiency. 

  • Technology Management: Oversee the selection, implementation, and management of sales technologies and tools, including CRM systems, to support sales activities. 

  • Data Analysis: Leverage data analytics to drive strategic decision-making, measure sales performance, and identify areas for continuous improvement. 

  • Team Leadership: Lead and manage the sales operations team, ensuring alignment with the company's strategic objectives and optimizing team performance. 

 

 Main responsibilities:  

 

  • Sales Forecasting and Reporting: Develop and maintain accurate sales forecasts and performance reports to provide actionable insights for strategic decisions. 

  • Sales Process Management: Design, document, and enforce standardized sales processes to ensure consistency, efficiency, and scalability across the sales organization. 

  • Performance Metrics: Establish, monitor, and analyze key performance indicators (KPIs) to track the success of sales initiatives and individual performance. 

  • Budgeting and Resource Allocation: Manage the sales operations budget, ensuring optimal allocation of resources to support sales strategies and activities. 

  • Training and Development: Develop and implement comprehensive training programs to enhance the skills and capabilities of the sales team, fostering continuous professional growth. 

  • Sales Enablement: Provide the sales team with the necessary tools, resources, and support to achieve their targets and maximize productivity. 

  • Cross-Functional Collaboration: Work closely with other departments, such as marketing, finance, and customer service, to ensure alignment and support for sales objectives. 

  • Market Analysis: Conduct market research and competitive analysis to inform sales strategies and identify new business opportunities  

  • Perform analytics paired with finance to uncover trends, challenges, and opportunities. 

 

Decision making extent:  

  • Decision-making in this role spans strategic, operational, and collaborative aspects.  
  • Strategic decision-making involves developing and implementing sales strategies that align with ENG's overall business goals, selecting and managing sales technologies, and allocating resources effectively.  
  • Operational decisions include implementing process improvements based on data analysis, managing team structures to optimize performance, and establishing KPIs to track success. Collaborative decision-making involves working with other departments to support cross-functional initiatives and making informed decisions on market strategies based on research and competitive analysis, ensuring all actions align with the broader business objectives. 

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